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Many business owners spend 40% more money then they have to on PPC (Pay Per Clicks). Why?
Because they do not put in to consideration of the human psychology, search habits, etc.
Here is a few things to consider when you advertise with PPC.

• Consider what you are selling or offering. Did you know that if people or consumers search for a specific
  service, which you may offer, and they search for services during their work time, they might
  get kicked off or side tracked and may not remember or write down or print your information.  It is always best
  to advertise consumer products after 6pm.
• If you are offering business services, chances are people might click on your ads but not save your information as
  well. It is always good to advertise business services during week days between the hours of 9am and 6pm