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We have been running and calculating the maximum CPC to stay on #1 for a personal injury
lawfirm in New York City on Google and these are the results:

Clicks 7
Impressions 1,618
CTR 0.43%
Avg. CPC $82.61 <— Per Click
Avg. CPM $357.40
Total Cost $578.27 <— for 7 Clicks